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I am a seasoned Graphic Designer with a rich background in shaping the visual identity of Shell Energy since 2017, contributing significantly to the Brand team’s success. Reporting directly to the Brand and Communications Manager and the Design Brand Lead, I specialize in creating captivating designs that span across all Shell Energy products. My role involves providing expert knowledge and art direction to ensure a cohesive and accessible visual language in all our communications.
Collaborating seamlessly with cross-functional teams including Brand, CRM, Digital Marketing, and external partners, my role plays a pivotal part in optimizing our multi-channel campaigns for maximum impact.

With over 15 years of diverse experience, I’ve successfully navigated various industries such as Energy, Marketing and IT, Professional Services, Energy and Technology, Government & Charity Organisations, and Public Events. Each project I undertake is an opportunity to deliver exceptional work that resonates with the target audience, ultimately contributing to the client’s success.

My design philosophy revolves around purposeful elements – every mark serves a distinct purpose, ensuring that each design element is essential, not indulgent. I bring a strategic approach to every project, meticulously identifying brand strengths and weaknesses, understanding company culture, researching the audience, competition, and the current market landscape.

Beyond my professional achievements, my passions for photography, yoga, kung-fu, and travel add a unique dimension to my creativity. I am known for my unwavering discipline and commitment to delivering my best in every task. When I work for someone, I immerse myself in their perspective, making me not just a Graphic Designer but a dedicated extension of your team. This distinctive approach sets me apart and positions me as your best bet for elevating your brand through compelling design solutions.

Selected Works