Laura Leuzzi | Graphic Web Designer
laura, leuzzi, designer, web, graphic, design, ux, ui, style, fashion, photography, job,
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LAURA LEUZZI

GRAPHIC WEB DESIGNER

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UI - UX WEB DESIGN

BRANDING

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Graphic Web Designer

Be the change you want to see in the world

Achievements

I started my studies at the University of Milan enrolling in Media and Communication. During the course, I developed an interest in design - one of the core modules, which prompted me to later attend the University of Florence. Here, I undertook a degree in Industrial Design, resulting in a first class honours Bachelors degree.

Approach

With a strong background in both print and digital media, I prefer to follow a strategic approach. First, I identify the brand’s strengths and weaknesses as well as getting to know the company culture. I then research the audience, the competition, and the current market in order to get a better perspective of the company.

Ideas generator

With creativity surging through my brain 24/7, I am easily able to come up with new solutions even if that entails learning new technologies to achieve my goals. At every possible opportunity, I look to develop my skills and advance my knowledge. I truly believe that the key to success is to have a “can do” attitude, always.

Perfect solutions

With over 7 years of experience as a Graphic and Web Designer, I have worked across a variety of sectors including property, IT, finance, and media for businesses of various sizes, from startups to established companies. This experience has allowed me to enhance my skills so that I can provide a multitude of design solutions to suit my client’s needs.

Graphic Web Designer, UI developer

As a dedicated and passionate individual, I like to define myself as a highly conceptual designer with a unique approach to creating content and designs.

I am an expert in all Adobe Creative Cloud apps, with significant experience in Photoshop, Illustrator, and InDesign. For coding in HTML, PHP and JavaScript, I prefer to use Dreamweaver. I have advanced knowledge and experience of editing videos using both After Effects and Premier.

Web Development
Wordpress - Dreamweaver
Print
From business card to roll banners.
UI Design
Understand and challenge the creative briefs in order to deliver designs and assets that meet objectives, expectations and quality standards
Video
I developed skills in the postproduction using Premiere and After Effects. This is a challenge relatively new and I love it!
Video
I developed skills in the postproduction using Premiere and After Effects. This is a challenge relatively new and I love it!
CSS
Over 5 years’ experience in creating CSS from scratch as well as customising existing style sheets
HTML5
With extensive knowledge of Dreamweaver, I am capable of coding from scratch and editing existing code.
Social Media Marketing
After gaining a Diploma in Social Media Marketing, I also have the right experience to promote brands not only from a graphic design perspective but also from a marketing point of view.
Portfolio
Filter - All
Logo
Print
Brand ID
Landing pages
UI-UX Design
Video
Website
  • Smart City Rooms
    anemptytextlline
  • Property Investor Club
    anemptytextlline
  • Kingsley Hamilton Estates - Chinese Website
    anemptytextlline
  • Family moments photograpy
    anemptytextlline
  • Alla salute
    anemptytextlline
  • Edilmarmi
    anemptytextlline
  • Oleificio Ligorio
    anemptytextlline
  • Kingsley Hamilton Estates
    anemptytextlline
  • KH People
    anemptytextlline
  • Cloud9 and K&B Accountancy Group
    anemptytextlline
  • Gianluca Leuzzi Director
    anemptytextlline
  • 3D Video
    anemptytextlline
  • Bridging London
    anemptytextlline
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Production Process

An info graphic to explain my approach to the design

Defining product goals

Preliminary research

This step includes information gathering to organise everything and plan my approach so that everything can be completed on time.

Layout strategies

Preliminary research

After the requirements gathering phase, I focus on specific areas including the following: Defining the target, researching the competitors, designing mood boards for the product and then scheduling the project tasks in detail

Detailed UX Design

Prototyping & Usability testing

The easiest way to visualise both my ideas and that of my clients is to sketch and that is what I initially begin with as it’s quite important that we are both on the same page. This is also an opportunity to share opinions and improving ideas so that the final project can be even better than requested.

Development

Prototyping

When the main idea has been finalised, I then design a prototype version in order for my clients to have a tangible example of what the final outcome will look like. The prototype is usually a temporary printed file, a screen flow or a simple mock-up.

Product Launch

Detailed design

When the prototype is confirmed and the client is happy with it, I finalise the project by testing my creations a number of times. Once my client has approved the final version, I then release it.

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My latest challenge: make a video from A to Z

I developed a new skill in the video production.

So I recorded several shots and put them together with Adobe Premiere and adding some effects with After Effects. It turned out that I love it! So I made another video for a recruitment company. You can see all my last  video on my portfolio.